Honda
How did we rev up dealer merchandising for a power equipment brand?
Worthington Joining Technologies
How did we help re-ignite awareness for a brand of torches and joining alloys?
Lutron
How did we increase visibility for a leading brand of lighting controls?
Simonton
How did we open new opportunities for a major window company?
Electrolux
How did we help to heat up B-to-B Sales for a major appliance brand?

The Buzz
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Channel Marketing. Missing your chance to influence your customer?

Sales Reps

If you look up the definition of Channel Marketing, it will basically say it’s “a combination of marketing and advertising tools used to influence your target audience and generate sales”.

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How do you tell contractors about a new product? Well, you start by dropping your trade ads!

Sales Reps

Every manufacturer in the building materials industry tries to convince contractors that their new product is the best solution, and many manufacturers still use trade advertising to do it.

Carving out space in a multi-line environment.

Sales Reps

95% of manufacturers operate in a multi-line sales environment. Whether it’s at retail, a box store, a distributor showroom, or a dealers’ sales floor, everybody has competition at the point of sale.