Stanley Hydraulic Tools and their sister company, Stanley LaBounty Recycling and Demolition Tools, didn’t have large advertising budgets, but they wanted to update their image and create some excitement in the industry. So D&S designed a series of eye-catching trade ads with provocative headlines to break through the clutter of industry publications. And we supported the advertising with literature, trade show materials and distributor promotions.

  • Stanley 1
    Eye-catching ads with provocative headlines cut through the clutter of industry trade publications and delivered the LaBounty message.
  • Stanley 2
    Product literature was designed to let contractors know about all the features and benefits of the new Stanley breakers.
  • Stanley 3
    T-Shirts promoting Stanley Hydraulic and LaBounty Tools were used as give-a-ways at distributors and trade shows.
  • Stanley 4
    Trade show banners let everyone at the shows know that Stanley LaBounty was a force in the industry with a brand new line of demolition tools.