STIHL is the undisputed world leader in outdoor power tools. When they wanted to develop a new in-store merchandising system to help increase product sales, they came to D&S for help. D&S designed and produced an in-store merchandising system that increased STIHL’s presence in the dealer showrooms by creating a STIHL section in the store. The new system was designed to promote each category of power tools and help the customer make an informed, step-up purchasing decision.

  • STIHL 1
    D&S developed an in-store merchandising system that created a STIHL section in the dealership and promoted the STIHL brand.
  • STIHL 2
    Compact in-store display was designed for seasonal promotions. Display occupied only 9 SQ FT of floor space and easily fit in any dealership.
  • STIHL 3
    Cash wrap merchandising section was designed to increase sales of high-margin trimmer string, oil and safety glasses.
  • STIHL 4
    Category headers were designed to help customers quickly identify the products they were interested in.